With Black Friday and Cyber Monday around the corner, shopping’s front of mind for brands and consumers alike.

Following the global launch of the Truth about Shopping at McCann Truth Central conferences in New York, London and Shanghai, we are delighted to present our 6 Trends for 2015 video! Based on insights from retail experts who spoke at our conferences, these trends look set to change the face of retail next year, and serve as an essential guide to brands looking to win in the retail arena.