In 2013, Truth Central presented the Truth About Affluence study, which surveyed consumers in the top 20% by income or wealth across 24 affluent urban centers globally, to come up with a new, modern perspective on affluence.

As part of our continuing effort to join the dots between affluent consumer insights and effective brand communications, Truth Central is delighted to announce the creation of the Tastemakers Council, a gathering of innovators, entrepreneurs and experts in the luxury space. The Council will meet twice annually for dinner, drinks and conversation on the biggest shifts in luxury, what this means for changing consumer tastes, and how savvy brands should adapt.

The Tastemakers Council was officially launched at the Luxury Daily Luxury Insights Summit held in New York on the 29th of April 2015. Our own Nadia Tuma and Arvind Raman introduced the Council to a room of marketers from the world’s pre-eminent luxury brands, and moderated a panel discussion on some of the most interesting evolutions in contemporary luxury, including the role of smart accessories such as the Apple Watch Edition, and the shifting demographic focus of luxury brands towards older, more mature consumers. The panel was made up of Councilmembers Stacy Styles (VP/Senior Business Leader, US Consumer & Market Intelligence at MasterCard), Sara Orlando (Advertising Sales & Event Director at WatchTime Magazine) and Kelsi Brazell (Vice President of Sales at NetJets and Co-founder at Personal Style Finder).

luxury insights summit.mccann presentation_web

Truth Central’s own insights, as well as the panel’s spirited discussion, will be condensed into a thought leading dossier on modern luxury, to be released in the coming weeks. Council initiatives this summer will be announced on our blog, leading up to the first Tastemakers Council dinner, scheduled for the 15th of September.

For more information on the Tastemakers Council, please contact tastemakerscouncil@mccann.com.