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Truth About Youth Launch

Truth About Youth Launch

June 02nd, 2016

If Millennials are their own breed of mobile consumer, then Snapchat-wielding Generation Z is surely a new species entirely. Our second “Truth About Youth” includes more than 30,000 interviews across the globe to explore the ever-changing landscape of youth culture and how marketers can engage this dynamic audience.

Truth About Global Brands Summit

Truth About Global Brands Summit

January 22nd, 2015

McCann Worldgroup will host “The Truth About Global Brands Summit” at the Bloomberg HQ in New York City. The Summit features an exclusive “first-look” at the findings of our latest study, The Truth About Global Brands, and will feature discussions with global thought-leaders and business experts. The half-day conference will also provide actionable insights to help marketers successfully navigate an increasingly complex global environment.

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Golden Drum Seminar: The Truth about Time Warps

Golden Drum Seminar: The Truth about Time Warps

October 10th, 2014

If attention is the ‘new oil’, how does your brand win the battle against time in an always-on, time-poor, attention reticent order?

Committed to harnessing truth to pioneer transformation for brands, with The Truth about Time Warps, McCann Truth Central explores the universal human truth that views time as our ultimate enemy. Whether your audience is moms on-the-go, always-on youth, or affluent consumers who are willing to trade money for time, the perpetual battle with time provides extensive creative opportunities for brands. This bespoke seminar will explore today’s consumer time zones and the implications they have for brands as they learn to become time-keepers. From the nostalgia for lost times to science-fiction futures, our global consumer intelligence explores examples of creative excellence to arm brands in their battle with time and convert this long-term enemy into an everyday ally.

Mobile Asia Expo

Mobile Asia Expo

June 11th, 2014

On June 11th, McCann Truth Central will be hosting the Asian launch of the Truth about Shopping at the Mobile Asia Expo in Shanghai. We will also be revealing a special presentation focused around the emotional context of mobile shopping and how brands can master the four mobile need states.

Internet Week NY

Internet Week NY

May 20th, 2014

McCann Truth Central will present a short synopsis of their Truth about Shopping study at Internet Week NY. Thanks in part to Big Data, we’ve seen a seismic shift in the way that marketers approach the retail category. But has the retail conversation become too scientific? We look to uncover the human side of shopping and the role that technology plays in helping shape the new Art of Shopping.

The Big Shopping Shake Up

The Big Shopping Shake Up

April 02nd, 2014

On April 2, 2014 in New York City, McCann Worldgroup hosted ‘The Big Shopping Shake Up’, a private, invitation-only one-day conference, in conjunction with The New York Times. We showcased our latest global study, the Truth About Shopping, which kicked off a unique agenda featuring a host of cultural and retail experts.

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Social Media Week 2014

Social Media Week 2014

February 21st, 2014

On February 21, 2014, as part of Social Media Week, McCann Truth Central and McCann Always On join forces to present ‘The Truth About Privacy and Sharing: From Selfies To #Hashtags, A Modern Perspective On Privacy And Sharing In A More Social Age’ located at the Highline Stages in New York City. The presentation will explore the questions of who has the right to privacy, in what context, and in what way – and ultimately offer a road map for consumers and brands to navigating a world where the only thing more valued than privacy is publicity.

Click here for information on how to attend the Truth About Privacy and Sharing event at Social Media Week 2014

Mobile Marketer FirstLook 2014

Mobile Marketer FirstLook 2014

January 15th, 2014

With more consumers shopping over smartphones and tablets this holiday season versus years gone by, one thing is clear: mobile’s role as the influencing medium over search, shopping and buying is firmly established. But did retailers and marketers fully realize the potential of mobile in their holiday mobile marketing efforts? This session will discuss:

• Biggest trends over the holidays
• Which retailers and brands stood out for their holiday mobile marketing and mobile commerce efforts
• Examples of tactics and strategies that worked and that did not
• How this past holiday season will influence mobile in the year ahead

Launch of the 2013 Truth About Privacy

Launch of the 2013 Truth About Privacy

January 08th, 2014

In the two years since we launched our first Truth About Privacy study, much has changed in the national dialogue around the issue of personal privacy. In this new Truth About Privacy study we uncover how people’s attitudes and behaviors have altered in the last two years and identify the ‘new rules for cool’ in an era of over-sharing to help brands navigate today’s tapped in culture. Our research, conducted in the US, included an 1100 person online quantitative study and five focus groups with consumers ranging from 16-60.

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