Studies

Truth About Advertising


How do consumers view the advertising industry? How does the industry view itself? With a survey of 1,000 consumers, almost 500 advertising professionals, and man-on-the-street interviews in addition to industry experts, we didn’t just unearth a fundamental gap in perceptions. We also found the levers that advertising agencies can utilize to elevate the image of the industry in order to attract the best and the brightest talent. This study was conducted in partnership with the 4A’s (American Association of Advertising Agencies) and our sister agency, Momentum.

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