Studies

Truth About Affluence


What is affluence today? The Truth About Affluence paints a portrait of today’s affluent consumer to help brands engage the top 20%. Our research included an online survey of 4000 affluent individuals in 21 of the most influential cities around the world, as well as qualitative dinner parties in 14 of those markets. For an executive summary of this study, please email us at truthcentral@mccann.com

Affluence Guide

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