Studies

Truth About Privacy Reboot


In the two years since we launched our first Truth About Privacy study, much has changed in the national dialogue around the issue of personal privacy. In this new Truth About Privacy study we uncover how people’s attitudes and behaviors have altered and identify the ‘new rules for cool’ in an era of over-sharing to help brands navigate today’s tapped in culture. Our research, conducted in the US, included an 1100 person online quantitative study and five focus groups with consumers ranging from 16-60. For an executive summary of this study, please email us at truthcentral@mccann.com

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