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Some Of Our Faves
Wall Street Journal - Shoppers Know Brands Are Watching Them
Ad Age - Consumers Becoming Less Trusting of Google, Warier of Facebook, Twitter
The Huffington Post - Wellness Trends: New Report Highlights How Attitudes Differ Around the World
Forbes - Forget Supermoms-it's all about the smart moms: survey
The Times of India - Welcome to the new tech-savvy mums
The New York Times - Accounts and People of Note in the Advertising Industry
Usa Today - Political spats on Facebook spill into real life
Time Tech - 53% of Youngsters Would Choose Technology over Sense of Smell
Other Cool Reads
Ottawa Citizen - Canadians not worried about targeted online advertising, study suggests
NY Mag - 53% of Young People Would Give Up Their Sense of Smell Rather Than Give Up Technology
Contagious - McCann Truth Central shows consumers are ready for brands to help them along the path to wellness
PC Magazine - In Social Media, Privacy Is Cool
Warc - Consumers value the shopping experience
The New York Times - A Conference with Dual Constituencies Vows to Improve
The Huffington Post - In the Future Will Shopping Be a Thing of the Past?
Ad Age - Privacy Concerns Will Be Issue as Consumers Trun to Health-Care Technology
Japan Close-up - The Truth About Wellness
Adweek - McCann on Millennials, Social Media, and Brands
Gizmodo - Would You Give Up Your Sense of Smell Before You Gave Up Tech?
The Sun – Social Truths Revealed
De Morgen - Mensen liggen wakker van hun onlineprivacy
India Times - Indians score highest among Eager Extroverts
Reuters - Today's Global Youth Would Give Up Their Sense of Smell to Keep Their Technology
NPR - Limerick on NPR
MediaPost - What the shopper gets out of being tracked
MarketingWeek - Women want cosmetic brands to work harder
Research World - The Truth About the Mum Economy
Japan Close-up - The true story…behind children and moms
CU Insight - Data analytics reveal what consumers really want
The Drum - Brits remain ethical shoppers despite one third saying they would fight for a sale item
untether.tv - Consumers want more (and less) attention in stores
InsideRetail - How data is shaping shopping behaviors
Marketing Pilgrim - Shoppers shout "I am not a number!"
MediaPost - Is Big Data Helping or Hurting the Shopper Experience?
MediaPost - McCann's Four Bs of Internet Etiquette
The Nation Multimedia - Brands must tap digital media to reach customers
Campaign Brief - Top line-up of speakers set for Eurobest
PM Live - No Magic Pill in the Age of Wellness
iNTOUCH - Teenage Ways
MediaPost - Do Your Kids Get A Balanced Diet of Technology?
MediaPost - The Truth About Mother's Day
Venture Beat - Want to get fit? Technology can help or hinder your chances
MediaPost - Ad Industry Needs Ego Boost
Ad Age - Majority of Americans Give Two Thumbs Up to Advertising as a Profession
The Huffington Post - Have We Lost Sight of the Human Behind the Screen?
Laptop Magazine - Study: Mobile Devices Bring Out the Kid in Adults
MediaPost - When It Comes to Mobile, We're All Teenagers
Campaign Asia-Pacific - How mobile personality types vary across Asia: McCann Truth Central
Brand Republic - The perfect gift for today's generation? Get away, together
MediaPost - Today They Just Want To Raise Happy Kids - But What About Tomorrow?
Brand Republic - How truthfulness influences voting and purchase decisions
UPI Asia - Poll: 90% Say Truthfulness Affects Voting
iNTOUCH - Inside the Minds of Moms
Japan Close-up - The True Story Behind Ambition
Ad Age - McCann Surveys How to Talk to Global Moms Online
Marketing Canada - Future Flash: Privacy still important to consumers
Cosmetics International - Women find buying beauty care "too complex", says global study
marketeer - 12 Inspiration for brand communications in 2011
Manager360 – 12 truths about social in 2012
Siam Turakij - Social media, mass media transform to niche social
Campaign Asia-Pacific – The Test of Youth
The Nation - Social media trends in 2012
Campaign Asia-Pacific - The ad-man's view of CES 2012
The Star Online - Care needed in social media interaction
Borneo Post Online - People share "far too much information online" - study
TheEdge - Too much personal detail shared online
Campaign Brief - McCann tell the 12 truths about social
MediaPost - McCann Hands Down "12 Social Truths"
Campaign Asia-Pacific - Impress them and they will share: McCann
The Nation - Social media vital to event organization
Global Post - Teens more likely to give up smell than social media
Timesunion - Privacy is not an option but it is an opportunity
Marketing Interactive - How far can you go with digital?
New Straits Times - High tech youth's high regard for parents
Contagious - McCann Worldgroup / Truth About Youth
Business Times - The Truth About Malaysian Millennials
PC Magazine - Majority of Kids Would Rather Lose Their Sense of Smell Than Lose Facebook
MarketingWeek - "The Truth About Youth" is a precursor to how the world will evolve socially
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