The Truth About Affluence
What is affluence today? The Truth About Affluence, the latest study from McCann Truth Central, paints a portrait of today’s affluent consumer to help brands engage the top 20%. Our research included an online survey of 4000 affluent individuals in 21 of the most influential cities around the world, as well as qualitative dinner parties in 16 of those markets.
For an executive summary of this study, please email us at firstname.lastname@example.org