McCann Truth Central’s, ‘Truth about Shopping’ report set out to uncover what people really think about shopping during the holiday season. The expansive global research study surveyed over 10,000 people in eleven countries including the US, UK, China, Brazil, Mexico, Chile, UAE, France, South Africa, Spain and India.

As we approach the festive period, it is clear to see that consumers are beginning to fully understand the benefits that their digital ‘data’ can bring. This holiday season signals a new era of predictive gift giving, which means it’s time to kiss bad presents goodbye. No more neon socks then!

The full study will launch in March 2014. Sign up for our newsletter for updates.

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